Google sued for selling law firm names

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Connecticut law firm Stratton, Faxon has sued Google for US$50,000 on discovering that a competitor's name appeared in display ads when Stratton's name was typed into the Google search box It is also seeking an injunction preventing Google from selling law firm names in its Adwords business in Connecticut. According to the Connecticut Law Journal, Stratton searched its own name, only to discover that an ad for its competitor, Silver, Golub & Teitell, turned up in the ads. Silver, Golub said it didn't know its marketing agency had purchased the Stratton keyword to enable the advertising.

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